Telemarketing professionals can boost the success of their campaigns by ensuring their data is effectively sourced and cleansed, it has been argued.
Jane Evans, director of Jem Marketing, explained that proper data sourcing can improve the impact of B2B marketing campaigns across all kinds of businesses.
She added that “refined” marketing databases can achieve better returns on investment and can be used again and again in various B2B campaigns including telemarketing.
“Data cleansing is important when implementing a marketing campaign and can be crucial in how effective the marketing campaign can be,” commented Ms Evans.
Elsewhere, she observed that business databases can be compiled to suit a given company’s target market.
Meanwhile, Karin von Abrams, a senior analyst at eMarketer, recently observed that advertisers in the UK are now making “great strides” in cross-media marketing, with expertise in the area growing all the time.
August 23rd, 2010 on 10:32 am
[Editor's Note: This is clearly spam - but may be usefule to some - but use at your own risk]
300% increase in your call/sales volume? Really?
I’m very good at making high volume outbound calls – about 50 dials/hour. I recently discovered a new tool and now use it every day. Now I hit 150+ dials/hour consistently.
I also use the integrated voice and email features to generate inbound calls. I get more inbound calls in a day than I used to get in a week.
I love this thing! Easy to use and CHEAP!
Send an email to freetrial@salesdialers.com to try it. Tell them Jeff sent you.
Also, click my name and get some free sales leads. Nothing wrong with free sales leads is there?