Telemarketing is one aspect of the call center that you cannot let wither away and die. I say that because that’s where telemarketing services are headed. There are dozens of restrictions against call centers that make lead generation calls to prospective customers. The Federal Trade Commission (FTC) and other such bodies have taken every step possible to strangle this sector. BPO units are being fined in millions to set examples for the others. The question of an individual’s privacy is driving the telecom authorities to almost obliterate a sector that provides employment and livelihood to millions of people across the world. The business process outsourcing sector has to think of something that will revive this problem. Let’s find out some ways in which this issue can be tackled.
